SMART & TAILOR | CREATIVE DIRECTION 2025

KEY CONCEPTS | INTELLIGENT LUXURY, QUIET LUXURY TRAVEL, HYBRID WEDDING. Reframes product development and create versatile classics to wear in city dressing and business casual settings. Travelers are willing to spend curated moment, where food, nature and wellness are part of the brand experience. Based on Sustainability consumers are willing to reuse styles for different moments, shifting wedding wardrobe into new occasion and vacation mode settings.

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